What is the rolling 24-hour window for sending WhatsApp templates?
The "rolling 24-hour window" means that WhatsApp looks at the number of templates sent in the previous 24 hours to determine whether the messaging limit has been exceeded; there is no 'reset time' for the WABA.
To ensure the limit won't be exceeded, we suggest counting the template you've sent in 24 hours prior to the request.
For example, if you would like to send messages at 1 pm, the amount that can be sent in this time period is the messaging limit (i.e. 1000) minus the number of messages sent in the 24 hours before 1 pm.
How to upgrade messaging tiers?
You are automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users. Upgrades A business’s phone number is upgraded to the next ...
Will the 24-hour standard messaging window re-open when a Page sends the opt-in follow-up message?
The 24-hour standard messaging window will only open if the user interacts with the opt-in message. This behavior is consistent with interactions with other elements in the Messenger experience.
Why is the messaging limit tier of my number downgraded?
If your messaging limit tier of the number is downgraded (i.e. from 10K/24hr to 1K/24hr), it is because your number has been flagged before and didn't improve the message quality in 7 days. A flagged status occurs when the quality rating reaches a ...
Is there any minimum sending requirement for keeping the messaging tier?
Currently, there is no minimum sending requirement for keeping the messaging tier. Please note that the messaging tier will be downgraded if more of your messages are reported by users.
What is a template message?
Templated Messages Message Templates are message formats for common reusable messages a business may want to send. Businesses must use Message Templates to send notifications to customers. This allows a business to send just the template identifier ...