What is Quality Based Message (QBM)?
In September 2021, WhatsApp has globally launched the Quality Based Message, and let businesses engage their customers in full-funnel conversations via WhatsApp Business API. New types of messages including product recommendations, back-in-stock alerts, timely offers, informational alerts, are allowed to be sent without the transactional-only restriction on messages outside the 24-hour window.
You may select “Account Update” category to submit a new QBM template message in Stella.
Please refer to the documentation here for more details on QBM.