What is Quality Based Message (QBM)?

What is Quality Based Message (QBM)?

In September 2021, WhatsApp has globally launched the Quality Based Message, and let businesses engage their customers in full-funnel conversations via WhatsApp Business API. New types of messages including product recommendationsback-in-stock alertstimely offersinformational alerts, are allowed to be sent without the transactional-only restriction on messages outside the 24-hour window.

You may select “Account Update” category to submit a new QBM template message in Stella.

Please refer to the documentation here for more details on QBM.





    • Related Articles

    • What is a template message?

      Templated Messages Message Templates are message formats for common reusable messages a business may want to send. Businesses must use Message Templates to send notifications to customers. This allows a business to send just the template identifier ...
    • What is WhatsApp Conversation-Based Pricing?

      Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages ...
    • What is the maximum character limit of WhatApp Template Message?

      In general, the character limit of BODY is 1,024 characters and the character limit of HEADER and FOOTER is the same, both are 60 characters. However, this character limit does NOT apply to variable(s) within the message template. So far from our ...
    • What are the differences between the 'WhatsApp message template' and 'text' in the response?

      When WhatsApp users do not initiate a message or it has been over the 24 hours window, businesses can only send approved template messages to users (via Stella push panel or Stella API). The costs vary by country. For text messages, you can only can ...
    • Why is my WhatsApp template being rejected?

      Below are some reasons that your WhatsApp Template Message is being rejected: 1. Formatting is incorrect 2. The message template(s) contain content that violates WhatsApp’s Commerce Policy 3. The message template(s) contain content that violates ...